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Что хотят пациенты?

В основе линз Transitions® Signature® GEN 8™ лежит постоянное стремление детально определить наиболее ценные фотохромные признаки пациента. Начав с исследований и разработок, связанных с успешным выпуском линз Transitions® Signature® VII, мы за последние 5 лет усовершенствовали наше понимание, опросив более 76 000 пациентов и более 8400 специалистов по уходу за здоровьем глаз.1

Ключевой для понимания момент, который мы выяснили, заключается в том, что пациенты не хотят эффективности в одном измерении…

Для них важны все качества сразу

Новые линзы Transitions
Signature GEN 8

Наша самая быстрая линза, обеспечивающая все преимущества, которые нужны пациентам: защиту, хороший уровень затемнения на улице, абсолютная прозрачность в помещении, долговечность и производительность. Используя многомерный подход, линзы Transitions Signature GEN 8 обеспечивают новый уровень производительности - без ущерба для производительности в одном измерении.

Скорость активации

чем линзы Transitions Signature VII2


чем линзы Transitions Signature VII3


чем линзы Transitions Signature VII

Прозрачность в помещении


Полная защита

Фильтруют в 2 раза больше вредного синего света, чем прозрачные линзы в помещении4


чем линзы Transitions Signature VII5


1. Consumer & ECP Brand Tracking Studies, Various Wearer’s Tests, 2014-2019
2. Утверждение основано на испытаниях материалов на серых линзах, которые являются наиболее популярным цветом и достигают 18% пропускания при 23 °C.
3. Утверждение основано на испытаниях материалов на серых линзах, являющихся наиболее популярным цветом, с затемнением до 70% при 23 °C.
4. Вредный синий свет рассчитывается между 380 и 460 нм, в зависимости от материала и цвета.
5. Лабораторное измерение по стандарту ISO при 23 °C. На основании лабораторного ускоренного теста на износ линз, где один цикл соответствует среднему использованию за 2 года.

Transitions и Transitions Signature являются зарегистрированными торговыми марками, логотип Transitions, Transitions Light Intelligent Technology, Life360 и Transitions Light Intelligent Lenses являются торговыми марками компании Transitions Optical, Inc., используемыми по лицензии компании Transitions Optical Limited. GEN 8 является торговыми марками компании Transitions Optical Limited. Фотохромные свойства линз зависят от температуры, УФ-воздействия и материала линзы. ©2019 Transitions Optical Limited.

Privacy and Cookie Policy

This Privacy and Cookie Policy applies between you, the User of this Website [User] and Verve Marketing London Ltd [Verve], the owner and provider of this Website. Verve takes the privacy of your information very seriously. This Privacy and Cookie Policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

Please read this Privacy and Cookie Policy carefully.

Definitions and interpretation

  1. In this Privacy and Cookie Policy, the following definitions are used:


    collectively all information that you submit to Verve via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;

    Data Protection Laws

    any applicable law relating to the processing of personal Data, including but not limited to the Directive 96/46/EC (Data Protection Directive) or the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in the UK;


    the General Data Protection Regulation (EU) 2016/679;

    Verve or us

    Verve Marketing London Ltd, a company incorporated in England and Wales with registered number 07615307 whose registered office is at 31 - 41 Worship Street, London EC2A 2DX;

    User or you

    any third party that accesses the Website and is not either (i) employed by Verve and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Verve and accessing the Website in connection with the provision of such services; and


    the website that you are currently using,, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

  2. In this Privacy and Cookie Policy, unless the context requires a different interpretation:
    1. the singular includes the plural and vice versa;
    2. references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this Privacy and Cookie Policy;
    3. a reference to a person includes firms, companies, government entities, trusts and partnerships;
    4. “including” is understood to mean “including without limitation”;
    5. reference to any statutory provision includes any modification or amendment of it;
    6. the headings and sub-headings do not form part of this Privacy and Cookie Policy.

Scope of this Privacy and Cookie Policy

  1. This Privacy and Cookie Policy applies only to the actions of Verve and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.
  2. For purposes of the applicable Data Protection Laws, Verve is the “data controller”. This means that Verve determines the purposes for which, and the manner in which, your Data is processed.

How we use cookies

  1. A cookie is a small file which asks permission to be placed on your system hard drive. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs and remember information about your preferences.
  2. We use essential and third-party analytical cookies on this site as follows:
    1. we use an essential session cookie called transitions to store and identify session data, which is deleted when all the browser windows are closed;
    2. we use a persistent preferences cookie called accept-cookie-policy to store your choice of acceptance of cookies on our site;
    3. we use Google Analytics, which sets persistent analytical cookies on your system that allow us to understand how visitors use our site in aggregated reports.

Your choices regarding cookies

  1. If you accept the use of our cookies, you may remove them from your system in your browser settings. Only essential cookies needed for the site to function correctly will be set if you decline the use of our cookies.

How we collect Data

  1. We collect Data in the following ways:
    1. data that is given to us by you; and
    2. data that is collected automatically.

Data that is given to us by you

  1. Verve will collect your Data in a number of ways, for example when you contact us through the Website or through any other means; in each case, in accordance with this Privacy and Cookie Policy.

Data that is collected automatically

  1. To the extent that you access the Website and accept the use of our cookies, we will collect your Data automatically, for example we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address; data about your browser; the dates, times and frequency with which you access the Website; and the way you use and interact with its content.

Our use of Data

  1. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:

    1. internal record-keeping;

    *in each case, in accordance with this Privacy and Cookie Policy.

  2. We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below).

Who we share Data with

  1. We may share your Data with the following groups of people:
    1. any of our group companies or affiliates;
    2. employees of Transitions Optical;

    in each case, in accordance with this Privacy and Cookie Policy.

Keeping Data secure

  1. We will use technical and organisational measures to safeguard your Data, for example we store your Data on secure servers.
  2. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this email address:
  3. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit Get Safe Online is supported by HM Government and leading businesses.

Data retention

  1. Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this Privacy and Cookie Policy or until you request that the Data be deleted.
  2. Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

Your rights

  1. You have the following rights in relation to your Data:
    1. Right to access - the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is “manifestly unfounded or excessive.” Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
    2. Right to correct - the right to have your Data rectified if it is inaccurate or incomplete.
    3. Right to erase - the right to request that we delete or remove your Data from our systems.
    4. Right to restrict our use of your Data - the right to “block” us from using your Data or limit the way in which we can use it.
    5. Right to data portability - the right to request that we move, copy or transfer your Data.
    6. Right to object - the right to object to our use of your Data including where we use it for our legitimate interests.
  2. To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this email address:
  3. If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at
  4. It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

Links to other websites

  1. This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This Privacy and Cookie Policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Changes of business ownership and control

  1. Verve may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Verve. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy and Cookie Policy, be permitted to use the Data for the purposes for which it was originally supplied to us.
  2. We may also disclose Data to a prospective purchaser of our business or any part of it.
  3. In the above instances, we will take steps with the aim of ensuring your privacy is protected.


  1. You may not transfer any of your rights under this Privacy and Cookie Policy to any other person. We may transfer our rights under this Privacy and Cookie Policy where we reasonably believe your rights will not be affected.
  2. If any court or competent authority finds that any provision of this Privacy and Cookie Policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this Privacy and Cookie Policy will not be affected.
  3. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.
  4. This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to this Privacy and Cookie Policy

  1. Verve reserves the right to change this Privacy and Cookie Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the Privacy and Cookie Policy on your first use of the Website following the alterations.

    You may contact Verve by email at

27 January 2020